Shift the focus from selling to customers
In retail, if you focus too much on selling, you can lose sight of what really matters… the customer.
Here are a few marketing ideas to put your focus back on the customer:
Membership packages
If you have a product that can be bought on a monthly or frequent basis, why not make it a membership?
Special events
Shopping is an activity – an one best enjoyed with others. An event at your business is a great way of bringing people in. Don’t just sell, make sure you are demonstrating, being informative, and making the whole experience fun!
In-store scavenger hunts
Print vouchers and hide them in store. Invite customers to find them.
