Beauty Salon Marketing Ideas

This collection of beauty salon marketing ideas has general and specific marketing ideas hair salons, nail salons and tanning salons

1. Image is important for any form of a beauty salon. This is both an image inside your establishment as well as what is seen outside.
2. Have a logo and slogan that defines your business and separates it from the competition.
   • What colors are you using, why?
   • What is your logo, for what purpose?
   • Does your slogan tell people what you do?
   • Does it set you apart from the competition?

Hair Salon Marketing Ideas

1. Offer a free specialty conditioner with coloring or highlights.
2. Place your salon logo and contact details on the products you sell and give away.

Nail Salon Marketing Ideas

1. Offer a free manicure with pedicure.
2. Create a social environment and encourage groups to come by offering group discounts.

Tanning Salon Marketing Ideas

1. Offer a free tan when your customer brings a friend.

Salon Promotion Ideas

1. Offer a free product with service (free conditioner with highlights)
   • A free product with service can seem like a better deal since $30 of your time is $30, but $30 of could be $15.
2. Offer a free service with other service (free manicure with pedicure)
   • Offering a free service with service can be a great idea during slow periods.

Salon Publicity Ideas

1. Hold a salon day at a local nursing home.
2. Offer a free manicure or hair styling as a prize for a local charity event.

Salon Relationship Marketing Ideas

1. Emphasize relationship and social marketing, if you are a salon that people talk about you will have a line out the door.
2. Find leading community members in the markets your want to pursue and offer free services to them.
3. Offer free services to the friends of your current clients. Ads extra incentive for your clients to talk to their friends about your salon.

Resources

• Salon Daily